YouTube Comes Complete With An Excellent Built-in Analytics Function

This can help keep people on the page as someone looking for specific information could exit your videos at the start if they believe they won’t find it. Video Hashtags SEO ExampleThis makes it easy for users to search and it helps trends grow and gain visibility. Adding keywords to hashtags can also boost the youtube seo checklist as the algorithm will scan them to see what the video is about. On the contrary, if people are skipping over your video without clicking it, your rankings can drop. Another way to improve your descriptions is to increase the word count.

If users are searching for a particular video with advanced options, they can select the search to show videos from selected categories. When uploading your video, it’s important you contextualize your video with categories so you will have a better chance of getting found by a user. Find out if you’re making costly mistakes—and how to fix them.Get ready to improve your reach, results, and ROI—fast.Discover the best keywords for your PPC and SEO goals.

This will keep your viewers more attentive and more likely to finish watching your video. Monetization is an integral part of the process—because it will allow you to add custom thumbnails to your videos, which play a huge role in making people want to click on your video. Alex Chris is a digital marketing consultant, author, and instructor.

Hashtags also show up in YouTube videos as well, adding them in as tags allow users to make finding videos easier. This can work well if you’re creating a marketing campaign, or simply want related videos to show up in the same search result. Based on Alexa traffic rankings, YouTube is the second most visited site on the web, right after Google. Unfortunately, a lot of digital marketers still treat it like any other social media site.

Thankfully, YouTube comes complete with an excellent built-in analytics function. The only real way to gauge the success of a YouTube SEO strategy is to monitor your analytics closely. And no, you don’t need an expensive video set-up to succeed here—just a smartphone or other device capable of recording video, which you likely already have.

Some people won’t make it all the way through so it’s better to ask early on. Hashtags only surface results that use the exact text so if you want your videos to be visible, you need to apply the exact hashtags that people are using. The order in which you add tags to videos matters and you should place the most important tags first. Many searchers will look at this value when deciding which video to click. As such, you want your video lengths to match users’ expectations. YouTube search results include an overlay of the video length on the thumbnail.

The only way to know if your YouTube SEO strategy is working is to track your analytics. Metrics can help you understand where your videos are doing well and where they might need some tweaking. YouTube offers several analytics reports to help you track your performance. Watch time refers to the actual time spent watching a video . For example, 50% completion of a 10-minute video will rank higher than 100% completion of a three-minute video. It’s important to hook your viewer in the first 15 seconds with a teaser.